Since 2012 I've been a Peak Performance Psychologist, Psychotherapist, and Coach for some of the biggest names in the creative and entertainment industry.
The results I get are deep and profound, unbreakable under pressure, and bullshit free. Which is why some people call me the Subconscious Bullshit Eliminator™
But most just call me Matt.

Join 10,000 pressure proofers who are getting the battle-tested tools they need to live a life in the flow zone that they NEVER want to escape from – every week.
In an effort to stay sharp, sane, and on top of your game you push your brain to the brink, run your nervous system into the ground, and drive your loved ones up the wall – with an immune system that's battered to buggery, and a subconscious that's soaked in fear.
Yet despite what the self-help brigade may say, the mindfulness bores may preach, and the coaching cowboys insist, following your breath, consciously setting goals, and colouring in a silly little Wheel of Life is NOT the way to sustain peak performance without sabotaging your sanity. But I'll give you what will.






An hour with Matt is worth a thousand with your therapist.
JOSH BRYER, Creative Director, Sydney Australia

What Matt's helped me achieve has been nothing short of monumental.
MO SAHA, Serial Entrepreneur & Painter

Matt stops superstars turning into shooting stars.
MARC LEWIS, Founder & Dean, SCA 2.0
Fusing peak performance psychology and evidence-based psychotherapy with 30 years on the creative frontline, I've got the letters after my name and scars on my back to tackle ANYTHING you bring to the table.
I've spent 20 years studying Psychotherapy, Trauma Recovery, Peak Performance Psychology and Clinical Hypnotherapy at King's College London and the International NLP Trainers Association.
After two decades as a multi award-winning writer and creative director at some of the world's best advertising agencies, I became a Sustainable High Performance coach and psychotherapist by design.
Not because I got fired or made redundant.
I cut my teeth as a Complex Trauma Specialist in Harley Street for some of the bravest people I know. And now I work with some of the most creative, powerful and influential people I've ever met.
Not Jean from Hull or Stu from Gateshead.

Matt has an incredible ability to unshackle you from the pressures work and life put on you.
JULIAN CIRRONE, Creative Director, GRAYLING

When you can’t see the wood for the trees and seriously need to refocus you call Matt.
SASAN ROOHI, Creative Director, DISNEY

Absolutely no bull-crap. Matt is the real deal who gets results.
ZARA INESON, Executive Creative Director, HOUSE
I've turned creative directors into Chief Creative Officers. Chief Creative Officers into President's. Bootstrapped founders into 7-Figure CEO's. CEO's into global influencers. Promo directors into movie directors. Entrepreneurs into painters. And traumatised cynics into mission-driven believers.
And I can do the same for you.

Burnout isn't sexy until you're fucked. Listen to Matt, his wisdom will save you money on the divorce, breakdown, or rehab bill.
SAM HUGES, Creative, ANOMOLY

When you’re at the top it’s not always obvious who to turn to. That’s where Matt came in...
TOM TAPPER, Co-Founder & CEO, NICE & SERIOUS

I felt at a crossroads and was having a crisis of confidence. I knew instantly that Matt was the one to talk to.
KAT McGETTIGAN, Global Head of Growth, GRAYLING

We eliminate the subconscious bullshit that's holding you back or dragging you down

We unleash the Subconscious Superpotential® that's sitting dormant in your brain

You become the mission-driven FLOW machine you were born to be – not some clone
In a pressure-cooker business like ours pummelling your number one tool-of-the-trade into submission is not a good idea. But thanks to masochistic working practices, Maladaptive Pressure Responses™, and a lifetime of Subconscious Bullshit, we've become mentally and emotionally obese.
And as the bombs in our head continue to explode. The hope in our hearts continues to wane. And the certainty in our soul continues to erode, we run the very real risk of blowing it all to shit.
Only don't. Because I've been where you are, and I know the way out.


If you want someone to help you untangle the knots in your brain, look no further.
GREG HACKETT, Film Director & Founder, SPINDLE

Working with Matt has changed everything and completely refocused my perspective.
EMMA PRENDERGAST, Business Director, DDB REMEDY

My life is far richer and less restricted with the techniques and philosophies Matt taught me.
TONY MALCOLM, ECD & Author


Matt's approach is clear and bullshit free. Just how Creatives like it.
ELLIOT HARRIS, Global ECD & Partner, HAVAS

I wouldn’t have been able to turn my grief from losing Steve, into being a male mental health campaigner without Matt.
BEN AKERS, Filmmaker & Co-CEO of TALKCLUB

I was blown away by how easily Matt helped me figure out what I want from my career.
EMMA PARRISH, Business Director, KINDRED

"Matt has had a profound impact on my life. First he extricated me from the wreckage of trauma, and then he gave me the tools to improve my wellbeing and focus. I feel extraordinarily fortunate beyond words to have been able to work with him."
NEIL YOUNG, Associate Director, FIRSTLIGHT













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