Creative Director / Writer / Director / Lover of Caps

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Skype – mattfollows

I started my career as an advertising copywriter in 1996 and over the next 8 years worked in London, Amsterdam and the United States at both M&C Saatchi and Wieden + Kennedy. During this period I wrote advertising campaigns for the likes of Nike, British Airways, Honda, Heineken, Coca-Cola and EA Games, winning many of the industry’s most coveted awards, including Gold at Cannes for British Airways and a D&AD Pencil for Nike.

In 2003 I left full-time advertising to become a freelance writer, producer and director for agencies, production companies and direct to client. 6 years later I joined Naked and then Erasmus in Creative Director roles.

In Jan 2012 I moved to Sydney Australia to become Creative Director on Foxtel, Virgin Australia, V Energy Drink (Frucor) and Smiths at Clemenger BBDO. It was here that I swam in the ocean for the first time in my life and didn't get eaten by a shark or stung by a box jelly fish.

I'm now back in London, and to date, I’ve creatively directed, written and directed extensively for film, television, advertising, publishing and the web, with credits in commercials, virals, short films, feature-length screenplays, packaging, new ventures, branded content, events, business strategies and documentaries.

As well as changing behaviours through brand driven content, I'm also a fully qualified Master Practitioner of Neuro Linguistic Programming (NLP), an Advanced EFT and Matrix Reimprinting practitioner and a first class honours graduate from King’s College, London in Clinical Hypnotherapy and Psychotherapy.

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